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Executive Office of the Mayor Communications Toolkit

Role: UX/UI Designer

Tools: Figma, Adobe

Duration: 2 Months

Project Overview:

The EOM Comms Toolkit is the central resource for DC Government communications teams, providing templates, messaging points, and digital assets to unify the city’s story.

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The Challenge

The original site lacked clear hierarchy and user flow, leaving teams unmotivated to use it and resulting in inconsistent communication across agencies.

The Approach
To restore clarity and engagement, I restructured the information architecture. Instead of overwhelming users with 10+ homepage categories, I streamlined navigation into three intuitive entry points: Messaging, Press, and Digital. Each category card directs users to the most relevant tools and templates. I also mapped and refined the user journey for efficiency—ensuring, for example, that a public information officer looking for a press release template can access it within two clicks, not five.

The Solution

The redesigned homepage simplifies navigation with three clear categories—Digital, Messaging, and Press—supported by an Additional Tools section. This streamlined layout reduces friction, improves clarity, and ensures users can access essential resources in just one or two clicks. By transforming a cluttered repository into an intuitive platform, the Toolkit now drives consistency and adoption across DC Government communications.

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Final - HOME - Static - EOM Comms Toolkit - Mockup vVideo.jpg

User Journey: Before

  1. Public Information Officer (PIO) visits Toolkit site.

  2. Confronted with 10+ homepage categories.

  3. Clicks into multiple pages, mostly text-heavy.

  4. After 5+ clicks, still hasn’t found the correct template.

  5. Leaves site frustrated and seeks tools elsewhere.

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User Journey: After (Redesign)

  1. PIO visits redesigned Toolkit site.

  2. Homepage shows 3 clear entry points: Messaging, Press, Digital.

  3. Selects Messaging → immediately sees templates, writing guides, and weekly points.

  4. Finds the needed resource in 1–2 clicks.

  5. Leaves site confident, likely to return and reuse.

Impact / Results

  • Reduced homepage clutter (10 → 3 categories).

    • Streamlined navigation cut access steps by 50%.

    • Increased adoption and alignment across DC Gov teams.

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