MY ROLE: ART DIRECTOR - PHOTOGRAPHER, DESIGNER
A modern identity for a legacy institution. I guided the rebrand of Fayetteville State University, bringing consistency and pride to every touchpoint—from campus environments to athletics—positioning FSU as a destination for future success.
THE CHALLENGE
As Fayetteville State advanced into a new era of institutional growth, its legacy identity no longer reflected its ambition. The university needed a unified, contemporary brand that could communicate pride, prestige, and purpose — positioning FSU not only as a place of learning, but as a destination for transformation and future success.
THE APPROACH
I led creative direction across campus branding, environmental design, and athletics—building a bold, cohesive visual language that unified the university’s identity and elevated school pride.
